The Easy Customer System

It’s about storytelling. Don’t think it of as “trying to sell”.

The Secret Sauce = Sharing Real Stories.

Stories Sell. Your Personal Testimony is Best. 

The easiest way to attract customers is have a testimony to share. Start by using the products yourself. When you have personal results and a genuine story –  sharing becomes natural. Your story can be told through before & after photos, progress updates, or short testimonials — either your own or those from your customers and team.

Share your favourite product with your friends, family, work colleges, people you meet, post it on facebook and social media, etc.

The most successful people in Direct Sales have had the most YES’s but also the most No’s. Your job is just to share and if they want to benefit from your products, they can.

When you LOVE what you sell, it’s not selling, it’s Sharing!

If you are new and don’t have your product testimony yet –  that’s okay. Reach out to other people in your company or team and ask permission to use their testimonies and share those. 

Tip #1: Be casual and genuine – not desperate.

Tip #2: Be friendly and show interest in other people.

Tip #3: Share a product testimony with at least 1 person every single day. If you stick to this rule – you will be successful.

Reach out to people every day – the more people you reach out to – the faster your business will grow. It may seem obvious but it needs to be said: You don’t make sales by thinking about it. You make sales by getting potential clients thinking about your product.

 

Before & After Photos

And nothing tells a better story than before and after photos.

It’s true – A Picture Tells A Thousand Words.

Here’s another one – “Faces Sell”.

Faces are compelling. Photos move people.

If your product delivers visible results, show them. Track your progress, take photos, and share them. Keep a digital album of you are your teams photos so you can always have real results ready to share — from your own experiences, our families, and customers who’ve given permission.

Good visual proof makes selling easier.
Some people need to see it to believe.

Encourage your team to take their before photos and update them every 30 days. This creates momentum, excitement, and natural conversations with their circle.

And if your product doesn’t deliver visual results, don’t worry — that’s where testimonials come in.

 

Use Visual Proof

Even if there is No ‘Before & After’, still share a photo of yourself and your customers showing:

energy
joy
confidence
health & wellness

Lifestyle photos and customer selfies work wonders.

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Testimonials

Testimonials are powerful social proof. People’s testimonials are compelling.

Two of the important elements at work here are:

1. Social Proof! (People want what others want)

2. FOMO (The fear of missing out)

It always surprizes me how if I casually mention a couple friends trying and loving a product – the person I’m telling wants to try it too. Try it.

If you need a testimonial, ask a team member or message a customer and ask, “How are you loving your product?”
When they reply, ask if you can share it publicly. Most people say yes!

Create a library of testimonials and use them everywhere:
– in stories
– in newsletters
– at events
– on social media
– in private messages

The more testimonials you collect, the easier sales become.

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Have An Elevator Pitch.

Your Story Of A Problem You Overcame.

Yes, Science and Facts are interesting — but real stories move people to action.

Tip #1. Make it 60 seconds! A simple, under-a-minute story is often more effective than a long explanation. Here’s an easy outline:

1. What challenge did you have before the product?

2. What product did you use?

3. What happened at the start?

4. What’s the best part of your result now?

Example: “Have you heard of CLA? I was trying to lose my extra pudge for years, I was stuck at a point where nothing I tried seemed to help. I was hungry and sluggish. Then I tried Modere’s Lean Body System with CLA and within the first week I noticed a real shift — more energy, fewer cravings. I was finally able to lose weight consistently each week. Now I’m down 20 pounds, my clothes fit better, and I feel better than I have in years. Would you like to give it a try?”

Example (this is one of my actual personal testimonies):
“Have you heard of BioCell? I was really struggling with thinning hair and felt like it was getting worse every year. I tried lots of things. I had a sore knee and started using our Liquid BioCell Collagen and Hyaluronic supplement to help with my knee and noticed an unexpected side effect – hair growth. I was shocked. The first changes faster than I expected — less shedding and healthier, thicker hair at the roots. Now my hair is fuller, stronger, and longer. I finally feel confident wearing it down again! Would you like to give it a try?”

People aren’t looking for ingredient breakdowns — they want to know: Does it work? Stories answer that instantly.

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Samples. A True & Tried Method That Works.

SMART SAMPLING SYSTEM

Let them try before they buy. Sampling can be very effective, but only when done strategically.

1. Get their contact info.

2. Follow up. This is where the gold is.

Don’t give samples to anyone without collecting their info.
Don’t forget to follow up! A Sample Without Follow-Up Is Wasted.

 

How to Use Samples the Right Way

Use samples as a bridge to make a connection with someone new.
Example: You meet someone while out running errands. Compliment them and say you have a little gift for them if they promise to try it and let you know how they go. Get their social media contact info. Then remember to follow up!

Same thing at a game, grocery store, or during errands — start genuine conversations, then offer a small “thank-you gift” with agreed follow-up.

Always connect on social right away, then mark your calendar when to follow up.

Sample With Intention

Package samples beautifully and personally.
Tell people why you chose that particular sample for them.
Make it feel exclusive.

People take action when they feel valued.

Don’t forget your current customers!

If you have a loyal customer whose been loving product X – why not give them a free sample of product Y or Z to try with their next purchase! This has proven to be very effective.

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Follow-Up is Key.

Follow-up is where most sales are made, because it turns interest into action and keeps your business top of mind. Consistent follow-up is essential for sales, as it builds trust, answers questions, and helps customers confidently make a buying decision.

When you follow up, keep it simple:

1. Tell them it was great meeting them.

2. Ask what they thought of the sample.

Example:
“Hi Rachel, it was lovely to meet on you Thursday. How did you go with the sample? I’d love to hear what you think”

When they reply to you, ask them:
“What’s one thing your working on with your wellness at the moment?”

Then send:
– a recommendation of 1 product (too many products can be overwhelming).
– a testimonial or before/after
– a reminder of the money-back guarantee
– and the question: “Would you like to give it a try?”

This system works because it’s simple, conversational, and customer-focused.

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Ask yourself: Who can my products help?

You are selling your products because you believe in them, right!? So, ask your self. Who can these products help? Who could benefit from trying my products?

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Share Your Authentic Lifestyle

Forget about trying to be perfect. People want real. It’s likeable and it’s relatable. 

Put your products in to a story about your day. Remember the template of Problem & Solution. Give people lifestyle solutions.

Show people how the products fit naturally into your healthy, wellness routine:

• Your easy skin care routine.
• Your fav energy booster!
• You fav nutrition supplement.
• Your travel essentials.
• Your immune support for winter.
• You gut health favs for clear skin.
• You best git ideas.

Your real life is your best marketing.

 

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Celebrate Customers

A little gratitude goes a long way. People naturally reciprocate generosity – its human nature. 
Spotlight customers, send thank-you messages, or surprise loyal buyers with a small gift. People like to buy from where feels good and where they feel appreciated. 

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Be Consistent

If I could give you 1 take away it would be that daily effort is key.

Simple & clear: daily effort is where the money’s made.
Consistency is the foundation of growth.

Be willing to see your hard work through to the point you see the fruits.

When you stay consistent, even in small ways, your business becomes unstoppable.

Two things to put on the daily schedule:

1. Share a testimonial with at least 1 new person.

2. Do follow ups.

Social Media Tips:

Make an effort daily, showing up every day builds trust, visibility, and momentum in your business.

Success comes from steady visibility — not random posting. 

Create a weekly rhythm:

• Lifestyle post.
• Product feature.
• Testimonial.

Repetition builds recognition, and recognition builds sales.

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Create Urgency

This is a golden tip: Use timing to help people decide.

Tip: Keep updated on current sales and when they end – let your customers know when they have to put their order in to get the best deal.

Things that can help make a sale:

• A current sale ending soon.
• Shipping deadlines.
• Seasonal offers.
• Low inventory alerts.

This isn’t pressure — it’s good service.

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Always remember to seal the deal.

Always, always, always finish a testimony or recommendation with – “would you like to try it for yourself?”  … When someone shows interest – seal the deal.

That one question turns curiosity into action. 

Ask qualifying questions, share a clear and simple recommendation, provide social proof, highlight the guarantee, then ask for the order.

If they say yes, help them enroll immediately — don’t delay.

Customer Enrollment System

Put it altogether.

1. Get people thinking about your products – Share Stories, Testimonies, Before & After photos, Samples, etc.
2. Seal the deal, ask: “would you like to try it?”
3. Follow up.
4. Be consistent – put in effort each day.
5. Rinse & Repeat.

Confidence, clarity, and a gentle call-to-action are what turn conversations into customers and interest into income.